kestrel design
Tape Rule
Stanley Tools

Stanley engaged Product Genesis to design a 50-foot tape rule that would fit into a users hand like a standard 25-foot rule.  A project team at Product Genesis proposed a new concept in which the spring motor and tape spool are separated.  This creates a back-to-back arrangement that is rectangular in form, allowing single-handed use.  Kris was lead engineer for concept validation.

Concept Development; Spring Motor Analysis, Precision Gearing Design; Manufacturing Analysis; Prototype Implementation